Wednesday, May 4, 2011

week in and week reports from Beijing

want everyone to play the Chinese version of the Internet Zombies it? Please be patient.
he joined the company six years ago and is currently PopCap (Popcap) Games vice president, Asia Pacific region.
Zombies is a treasure to open the company introduced a game. Game, about the terrible invasion of zombies, the zombie player intercepted by planting on his way to the invasion. Players can plant different species of plants, plants can also switch the different functions of the same objectives - to protect the lawn.
Zombies game in May 5, 2009 from the sale, 9 days, iPhone downloads by more than 30 million times, PopCap company earned more than 100 million, created the Apple App Store sales record.
more users in China as Zombies game know PopCap Games, the company founded in Seattle in 2000, after decades of development, their web page, PC, Mac systems iOS, Xbox, Playstation and other platforms launched 30, a variety of games.
now, PopCap Games has nearly 250 game developers, located in San Francisco, Chicago, Vancouver, Dublin and other game development base.
button slowly opening the door of China
task is completed.
it all with the Chinese strategy of PopCap Games are inseparable, Shanghai PopCap PopCap Software Co., Ltd. is the headquarters of the Asian games business, now has 85 employees, divided into two groups and Asian groups in China, the Chinese group commitment to localization business, including marketing, community maintenance, customer feedback and the development of localized features, the Asian group has a studio, to develop new games.
4 years ago, James came to China in one person alone, he discovered, the Chinese mobile gaming market is difficult to do. Of course, non-smart phone is the mainstream market, to play games on mobile devices seems to be impossible.
world is linked, and China has a huge market, James began to recruit. At this point, the ocean, PopCap games in the world's largest social networking site Facebook's attempts were successful.
Bejeweled is the Zombies, the other PopCap games, players are favorable for many years. Bejeweled landed in December 2008 Facebook, called The game is free, users can add
2010 年 4 months, Bejeweled: the introduction of paid downloads lightning storm, and now the game is a Facebook game application's top 20, with 12 million active users.
Obviously, PopCap hope that such success can be replicated in China. August 2010, has been in China for four years was finally shot PopCap, announced that China's social networking with the cooperation of all network and will launch at the end of social game, Bejeweled charging method and the method of the Facebook consistent.
However, as of April 28, 2011, in all PopCap did not release any new games online.
issue to reporters, James smiled and touched his beard, said: This is his development team in Shanghai, China promised.
game has entered beta, but still can not meet the company's satisfaction. PopCap has an unwritten rule, formally launched the game before, first, by at least 30 employees within the closed beta, if you pass, to cancel the on-line. James
Although the slow pace, but James believes the game's social networking is inevitable, PopCap co-operation network of people is still very seriously.
now, PopCap's largest market is the United States and the United Kingdom, China is the largest Asian market. For the Chinese market, PopCap has developed a lot of localized products. For example, Lenovo's music for the Pad, it's MBT Kaya 4:3 screen with the iPad different, using a 16:9 design, therefore, the game design, development and production have made the appropriate adjustments.
game birds Finnish company, PopCap developed the game around the derivatives is relatively backward.
innovative business model: buy before you play
founder John told the media that we start the time, Facebook was not even born, iPhone does not exist. However, we adapt, change and overcome all that we encounter.
the shine on Facebook's Bejeweled (Bejeweled) is PopCap's first game. Unfortunately, when the timing was bad before and after 2000, that one of the Internet bubble burst, and its PopCap Bejeweled has been hit hard.
three founders felt it was time to sell the right to use the game. But how to make the MBT Shuguli players pay it?
demo before you buy - save PopCap.
In practice, allowing the player on the web easy free trial version, and then attract them to pay for points, you can save the progress of the full version.
idea sounds good, but cooperation with the previous conflict, they tried their best to convince Yahoo, MSN and other sites.
This practice is a business innovation at the time.
version available for download prior to their monthly income of 6,000 dollars from the site, the first month after launch, they profit $ 35,000.
innovation makes Bejeweled great success since then, and laid a unique sales model PopCap basis.
PopCap Games today is the world's most famous game company, and its story as many stories as the Internet took place in a small, shabby apartment.
three young men eating Italian sausage oversized packages, and talking about home visits, I saw a solitaire game.
Previously, John Purdue University study, in this university where he met Brian Featherstone (Brian Fiete). MBT Kipimo clog They have a Chinese users are familiar with the alumni, the name of Deng Jiaxian.
In addition to programming, John Other results are poor, GPA is only 1.67 points, while Brian is different, each time first. Did not affect the different results for the common love of two young things come together, and together they developed an online game called ARC.
ARC on-line soon, a login ID is Warpig player game, sent a message: in a game company, want to get ARC's mandate, and Jason is the future, PopCap Games, another co-founder.
this self-proclaimed However, we adapt, change and overcome all that we encounter.
> Related: Video: PopCap (Zombies developer) Asia Pacific Zombies executives: iPhone Chinese version of the game Zombies upcoming game development studios developers build

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